The Scrigno Group continues its expansion in Europe with the opening in Germany of Scrigno Deutschland GmbH, which will be operational from March 2019 with headquarters in Frankfurt. The company will be helmed by David Rodrigues Duarte, in the role of Managing Director. Duarte boasts a solid background in the sector, gained from similar roles in Germany. He has already appointed a team of professionals that will support him in his mission to organise a structured and efficient distribution network, aimed at assuring excellence in Scrigno products and service for German clients, in line with our brand values for over thirty years.
The opening of the new headquarters is a part of Scrigno's broader internationalisation strategy, aimed at consolidating its leadership in Europe focusing on countries with higher development potential, like Germany, ranked first in terms of population with over 80 million inhabitants and with stable growth in consumer trends. By virtue of its solid economy, Germany offers particularly favourable conditions for the promotion of Made in Italy, historically valued by German consumers.
Maddalena Marchesini, CEO of the Scrigno Group, comments: "The opening of a branch in Germany is a strategic operation for Scrigno. There are growing signs of interest in sliding door solutions, but still some qualms about their use due to lack of experience. We are convinced that qualitative excellence of the Scrigno sliding system, guaranteed for life precisely because of the uniqueness of its technical characteristics, will assure a strong growth in sliding doors, the architectural solution that allows the consumer to optimise available space."
The strength of Scrigno quality in a market that, up to now, has relied on ready-to-assemble models, is the box counter frame, as well as design solutions such as systems with hidden door posts, in addition to traditional door solutions. Scrigno Deutschland GmbH's goal is to position itself as a favoured partner of architects and interior designers, supporting them in bestowing style, originality and elegance to their projects.
“We wish to export quality of living, which for Italians coincides with quality of life,” states Maddalena Marchesini, CEO of the Scrigno Group. “The opening of Scrigno Deutschland GmbH confirms the international vocation of our brand. 2018 was a particularly positive year for exports, which represents 50% of the Scrigno turnover. We are entering the German market strong thanks to recognition from clients in France and Spain, where we have held a leadership position for years, and also thanks to acknowledgements received in more recent markets such as the Czech Republic, which has grown exponentially since Scrigno SRO began operating directly on the territory five years ago. In 2019, other important international development projects will see the light - United States, Canada, the Middle East and South East Asia: in these areas we are launching the Scrigno brand through important local tradeshows, together with our new partners.”